Product Portfolio Optimization
Content Marketing Strategy
Product Design & Development
Web/App Design & Development
Photography & Video Production
Social Media & Community Engagement
Customer Research & Feedback Analysis
It is the interaction with your customers. Being a product, a service, an event, an online community or a distribution format, all are designed to shape the interaction with your audience.
Companies research users and behaviors, but so do customers. They research and evaluate companies. Customers also like to participate to the creation of products and not to be only passive users.
Evaluation differs from research as it focuses on the results of designed interactions; this information is a useful feedback and it can also be used to correct an interaction as it happens.
It is important to expand research to many different areas to include cultural trends, new technologies, as well as company’s values and history.